A no-frills APPROACH TO SENSIBLE NUTRITIOn.
LOGO DESIGN
INSTAGRAM DESIGN
Balans is a diet and nutrition clinic that specializes in teaching its clients how to form a balanced relationship with food through intuitive eating.
Balans
Balans has the mission that intuitive eating can be achieved by breaking down food groups into elemental building blocks. To this end, the branding had to match the home-grown, down-to-earth feel of this approach.
The color palette and type had to work together with pre-chosen hand-made illustrations. These illustrations were then used on the Instagram assets and print collateral.
